WHAT INSPIRES US
CLIVE JAMES' MEMOIRS
by Alastair / in Communication
I was given his poems for my birthday. I can hear his voice in them - his slow delivery, slightly sardonic, Aussie twang in tow. I go back to his first memoir which I remember as being hysterically funny. It starts: “I was born in 1939. The other big event of that year was the out-break of the Second World War.” I’m gripped.
A MASTERCLASS IN CAPTURING YOUR AUDIENCE
We love TED at Creamer & Sundt. The place where great ideas spread and you can be energised and inspired in less than 20 minutes. What’s this got to do with Clive James? Well what TED and Clive James have in common is that they tell a good story – with meaning. They capture an audience with humour, style and purpose. They have a passion and they pass that passion on because they communicate in a way that instantly captures attention. Too often we see people in business using an hour (or more) to get across a really important message. Yet, that message is lost because the speaker hasn’t captured the audience’s attention – they haven’t been able to tell us why the message matters. Reading James’ biography is a masterclass in telling a story so that you want to hear more.
Image: Picador Publications
© Copyright 2016 Creamer & Sundt. All Rights Reserved.