by Lexy / in Innovation

When introduced to the work of artist and innovator Daan Roosegaarde I wasn’t sure what my favourite idea was.

Could it be the Van Gogh Cycle Path lighting the way to end the need for streetlights, the Smart Highway which does similar for road travel or perhaps the Smog Free Park Project, creating clearer skies and fresher air in urban areas?

I've decided it’s the Sustainable Dance Floor where the energy used to sustain the party comes kinaesthetically from the dancers themselves.  Best of all, his designs are not only green but useful and beautiful to look upon. He ticks all the design boxes.


More than anything Roosegaarde shows us how a creative mind can look at a situation or a problem and find an opportunity. Interested in reducing carbon output from street lights led him to come up with the Van Gogh Cycle Path. The problems with smog in China led him and his team to come up with the Smog Free Park.

Every business is capable of looking at problems and coming up with fresh thinking and innovative solutions. To start, you have to want to think differently. Here are three ideas the get your business thinking innovatively:

  1. Participation. Great ideas come from ‘whole-brain’ thinking, contrasting ideas and outlooks, rather than ‘Eureka’ moments from those deemed creative (e.g. R&D, marketing, design). Get diverse groups problem solving together.
  2. Embrace failure. Treat setbacks not as points of retribution or career limiting moments but as essential points in the learning and the innovation process will flourish.
  3. Look forward. Artists like Roosegaarde are masters of looking into the future and imagining something into creation. Nurture a culture where people looks forward and are motivated to do things better, take risks and explore new ideas.

"Daring ideas are like chessmen moved forward. They may be beaten, but they may start a winning game."

― Johann Wolfgang von Goethe

Innovation, Sustainability, Creativity

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